If our clickers visit your site, stay on one page only, and then leave, that is counted as a bounce. Google Analytics and other analytics programs count a bounce as any single-page session. And, of course, a million other things you can do from an SEO-perspective that are beyond the scope of these FAQs. Optimizing your site structure, to ensure each page is highly matched to target specific (and, ideally, long-tail) keywords. Optimizing your on-page content to increase engagement.
The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings - Whiteboard FridayĪside from buying website traffic there are a number of other things you can do on your own to increase your organic CTR and improve your SEO.
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Why You NEED to Raise Organic CTR’s (And How to Do It) Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study Here are some other published articles to consider: This was the first real indication that click through rate (CTR) was a factor that could heavily move organic results in the SERPs. These were real people, making real clicks. That said, it’s unlikely that using SerpClix would result in any kind of penalty, otherwise it would be easy to penalize competitors’ websites.Ī few years ago, Moz's Rand Fishkin ran a CTR case study which moved his site from #7 to #1 in less than 3 hours by sending clicks to his organic search results. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. SerpClix employs real human clickers, so we think using our service to buy SEO traffic is far less risky than trying to use automated or robotic click methods. Some techniques are certainly more risky than others. We believe the same factors are being applied in the SERPs (search engine results pages).Īll SEO tools can involve an element of risk.
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If they watch the full view, it ranks higher. If someone leaves the video instantly, it ranks lower. This seems to have already been done with YouTube: videos used to be ranked based on thumbs up, view count and comments. We believe Google will continue to move away from external signals like backlinks and move more towards user experience signals. While backlinks and content remain the dominant factor in SEO, over the past few years Google seems to have been moving towards user feedback signals like engagement, retention and bounce rates. That said, there is a lot of evidence that CTR manipulation can be effective And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix. There are innumerable factors that can affect search engine rankings. Unfortunately there are no guarantees in SEO, unless you happen to own Google.
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